Sabtu, 29 Mei 2010

[K427.Ebook] Free PDF Recruiting, Interviewing, Selecting & Orienting New Employees [Third Edition], by Diane Arthur

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  • Sales Rank: #9700103 in Books
  • Published on: 1998
  • Binding: Hardcover

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Kamis, 20 Mei 2010

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The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.

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  • Sales Rank: #51380 in Books
  • Published on: 2013-11-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x .50" l, .70 pounds
  • Binding: Paperback
  • 248 pages

About the Author

Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.

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Needed for college class - very thorough. Enjoyed it!

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Thorough and well written
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Everything you need to know media-wise in one place.

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College classbook
By Khawk
College class book.

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  • Sales Rank: #2631019 in Books
  • Published on: 2006-06-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.25" w x .75" l, 3.11 pounds
  • Binding: Hardcover
  • 288 pages

About the Author
Born in Co. Sligo, Ireland, Kate Evans now lives with her husband Tony in St. Johna s. She is a teacher of English as a Second Language and has taught in Dublin, London, Montreal, and Bangkok. She has written several radio scripts and has published a short story in Ireland of the Welcomes.

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1 of 1 people found the following review helpful.
Very good title
By Bernardo Quintao
This is a book that I recommend. It's very complete and at the same time it's very concise too. Lots of high quality images for the radiologists and a very good written text.

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Minggu, 16 Mei 2010

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  • Original language: French
  • Dimensions: 8.78" h x 1.77" w x 11.30" l,
  • Binding: Hardcover

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Kamis, 13 Mei 2010

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  • Sales Rank: #1000833 in Books
  • Published on: 2010
  • Number of items: 1
  • Binding: Hardcover
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Selasa, 11 Mei 2010

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  • Sales Rank: #9518 in Books
  • Published on: 2014-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.50" w x .75" l, 1.75 pounds
  • Binding: Paperback
  • 448 pages

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"This book is complete and current, beautifully well designed, easy for students to use, and [easy] to teach from."

About the Author
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

Most helpful customer reviews

2 of 2 people found the following review helpful.
truly not boring
By tesserlei
For a college textbook it is truly intriguing and easy to read. One of the best textbooks i have used

2 of 2 people found the following review helpful.
Five Stars
By Anna
Great book! Excellent for journalism classes

1 of 1 people found the following review helpful.
Five Stars
By Lisa Clark
great quality and good rental, did not have any problems with this book

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